Why are allergies becoming more common?
Published on 21/05/2026

The weather’s getting warmer so you step outside and spring’s in the air; everything’s green, bright and blooming. You take a deep breath and… you sneeze. With the arrival of the new season, one word is on everyone’s lips wherever you go: allergy.
But what many people experience as a seasonal nuisance is actually a condition afflicting an increasing number of people all year round. The fact is that allergies have risen dramatically in recent decades and are still far from reaching their peak. Today, it’s estimated that allergic rhinitis affects 32% of Europe’s population, whilst the World Health Organisation estimates this figure could reach 50% of the global population by 2050.



